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Tuesday, October 23, 2012The language of labels

Cosmetics labelling as understood by the Consumer

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Sales points, tests results, logos, many mentions, claims, aspects and colour codes, list of ingredients … how does the consumer sees, and understands, the label of a cosmetic product? This is the question asked by Laurence Wittner, the Editor-in-Chief of the CosmeticOBS-L’Observatoire des Cosmétiques website, as a speaker of the FEBEA conference, on 8 October 2012. Here is her document, almost as if you were in the audience.

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~ 24 minutes

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