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Tuesday, October 23, 2012The language of labels

Cosmetics labelling as understood by the Consumer


Sales points, tests results, logos, many mentions, claims, aspects and colour codes, list of ingredients … how does the consumer sees, and understands, the label of a cosmetic product? This is the question asked by Laurence Wittner, the Editor-in-Chief of the CosmeticOBS-L’Observatoire des Cosmétiques website, as a speaker of the FEBEA conference, on 8 October 2012. Here is her document, almost as if you were in the audience.

Reading time
~ 24 minutes

CosmeticOBS-L’Observatoire des Cosmétiques is a portal of information dedicated to cosmetics: products, ingredients they contain, all the news about them …
Independent from any brand or any cosmetic lobby, it comes with a team of professional experts and of experienced journalists to gather and publish its pieces of information and its evaluations.
It provides its data through different media: books (Guides des Meilleurs Cosmétiques; Guides of the Best Cosmetics), a CosmeticOBS application on iPhone and, also, obviously, a website.
The CosmeticOBS-L’Observatoire des Cosmétiques website has been launched in 2008. It is now available in French and in English, and comes in two sections:

This section, more specifically dedicated to the professionals of the sector, is divided into several headings: regulatory news, competition survey, trends of the market, files on specific topics, reports on conferences and meetings …

This section presents pieces of information and news dealing with cosmetics, selections of products, documents that allow for a better understanding  of the cosmetic world, especially thanks to a heading that explains and details labels.

CosmeticOBS – L’Observatoire des Cosmétiques is also an interactive tool. The Internet users may ask questions that the experts answer, publish their comments or their remarks, be it …

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