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Tuesday, November 19, 2024Consumers

Beauty: the French in search of the best prices

Beauté : les Français à la recherche des meilleurs prix

Once a beauty addict, always a beauty addict! Inflation has been rife for many months now, but that doesn’t mean the French have cut back on their beauty purchases. A recent study carried out by the Klarna payment system reveals that consumers are looking to treat themselves, but are very careful about managing their budget.

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This survey was carried out in October 2024 on a panel of 1,000 participants living in France (aged between 18 and 66).

The hunt for bargains

The French have a limited beauty budget. 42% spend less than €50 on cosmetics, while 36% spend between €51 and €100 and 16% between €101 and €200.
“73% of French people have adjusted their beauty consumption because of inflation, by buying fewer products (36%) and opting for cheaper alternatives (23%),” says Klarna.
Consumers are also trying out sale periods (52%), loyalty programmes (52%) and gleaning discount codes to replenish their stock at a lower cost.

“We are also seeing a rise in the number of ‘dupes’,” adds Klarna. “More accessible alternatives to the flagship products of premium brands are gaining in popularity. 44% of French people buy them from time to time or regularly. Copy perfumes (62%), skincare (48%) and make-up (40%) are the most popular categories.”

Hollistic beauty

For 94% of respondents, taking care of oneself has a beneficial impact on mental well-being, boosting self-confidence and self-esteem.
They explain that going to the hairdresser or beauty salon also contributes to feeling good. “84% of French people plan to give beauty products as end-of-year …

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