Sensia (a company specializing in the analysis of consumer behavior using AI), on behalf of Havas Startup Accelerator and Havas Media France, has just compiled the top men’s and women’s perfumes in France. The ranking is based on opinions left by Internet users on specialized sites (brands and distributors).
To better understand French tastes, Sensia used AI to collect data from several different sites. An average was then calculated. Here are the fragrances that emerge from this ranking.
Top feminine
French women’s favorite fragrances include:
• Lancôme - La vie est belle
• Givenchy - L’Interdit
• Dior - J’adore
• Giorgio Armani - Si
• Yves Saint Laurent - Libre
• Dior - Miss Dior
• Mugler - Alien
• Yves Saint-Laurent - Opium
• Guerlain - The Little Black Dress
• Mugler - Angel
“While perfumers are bursting with creativity, regularly launching new products on the shelves, others become benchmarks and even classics over time. These two types of fragrance coexist in this ranking,” analyses Sensia.
Men’s top
Men are particularly fond of:
• Dior - Sauvage Élixir
• Hugo Boss - Boss Bottled Elixir
• Paco Rabanne - 1 Million Parfum
• Jean-Paul Gaultier - Le Mâle
• Paco Rabanne - Invictus Victory
• Yves Saint Laurent - MYSLF
• Azzaro - The Most Wanted Parfum
• Armani - Acqua di Gio Profondo
• Hermès - Terre d’Hermès
• Yves Saint Laurent - La Nuit de L’Homme
“In the light of the above rankings, it’s worth …
