As the general public becomes increasingly aware of the harmful effects of prolonged exposure to the sun, cosmetics brands are investing in the UV protection segment in all its forms. In a recent article, the Mintel foresight consultancy took stock of the sun protection needs of people living in the Asia-Pacific region.
Mintel focused on four countries: China, Japan, Thailand and India.
China
According to Mintel, the use of sunscreens has increased among all consumer categories since 2022. The Chinese are particularly sensitive to alcohol-free products. In terms of galenic formulations, they are attracted by lotions, sprays (appreciated for their practicality) and creams. “Milks for sensitive skin are also experiencing strong growth,” adds Mintel. “Consumers are also interested in make-up such as concealers and compact powders with sun protection.”
Before making their choice, consumers are vigilant. They read the composition details on the Internet to find out if they are suitable for their skin. More than a third say they visit stores to try out textures. “Chinese households also tend to research suncare products online by reading customer reviews, and buy samples to try out.”
Japan
In this country, sun protection is the law and consumers are used to wearing it.
According to Mintel, “brands need to create new ways of offering value by adding extra benefits to their ranges, as consumer expectations are set to increase.”
Thus, the consultancy advises a focus on retouching. “Sunscreens need to be reapplied throughout the day. To facilitate their application on the face, powders, cushions, …
