FREN
ex.VAT:
VAT:
inc.VAT:

Forgot your password ?

New user? Create an account
DemoSubscribe
ex.VAT:
VAT:
inc.VAT:
The 2025 edition of Paris Packaging Week!
Trends
All articles
Ecoresponsability
Covid
Market
Tech / Digital
Consumers
Experts

Trends:Consumers

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.

Cosmetics in Santa's hood!Subscribers only

While we’ll have to wait until December 24 (or 25!) to unwrap our presents, the FEBEA already has an idea of what will be at the foot of the tree. According to a recent study by the Federation, conducted by polling firm OpinionWay, many French people plan to give beauty products as gifts over the festive season.

How do French women choose their skincare productsSubscribers only

There’s no crisis in the beauty sector. New products are regularly added to the shelves. And to find their way through this cosmetics jungle, French women are fastidious about certain criteria. The latest survey conducted by Veepee|ad, the Veepee Group’s advertising agency, reveals that consumers pay close attention to price and composition.

Hair products: what Americans chooseSubscribers only

Consumers take great care of their hair. And they pay particular attention to the products they use. According to a recent study by the YouGov polling institute, Americans are loyal to their shampoo reference, but a little more fickle when it comes to masks or more specific products.

Generation Z under the microscopeSubscribers only

If marketing experts are to be believed, consumers aged 12 to 27 are different from other demographic groups. And to help luxury and cosmetics brands understand the needs of Gen Z, Éric Briones, CEO of Journal du Luxe, has written a book on the subject. To mark the book’s release, he was invited by the CEW France to draw up a profile of these young people.
276results
Previous page
Next page
Wednesday, September 25, 2024
Profile and expectations of tomorrow's consumerSubscribers only
As it does every year, the forecasting firm VML publishes its Future Shopper report, which is packed with valuable data on the way the general public ...
Wednesday, September 25, 2024
How is the cosmetic routine of Gen Z changing?Subscribers only
Generation Z are growing up. Now aged between 13 and 24, they are changing their beauty habits. In a recent article, the trends consultancy Kantar dec...
Tuesday, September 17, 2024
Inflation: the French are still strugglingSubscribers only
How is the purchasing power of the French? According to a recent IFOP-Fiducial survey for Sud Radio, 54% of households say they are finding it difficu...
Tuesday, September 3, 2024
The French summer beauty routineSubscribers only
The maxim ‘In summer, I do what I please’, which reflects the desire for flexibility during the summer months, is not reflected in the consumption hab...
Wednesday, August 28, 2024
Sun protection: what are the habits of the French?Subscribers only
For many of us, the summer months are synonymous with sunbathing. Appinio, a research institute, has taken an interest in how consumers protect their ...
Wednesday, August 28, 2024
French people's favourite sunscreensSubscribers only
As in all cosmetics segments, there is a plethora of suncare products on offer. Idealo, an online comparison tool, has investigated which products and...
Wednesday, August 28, 2024
Transparency: a key criteria for American womenSubscribers only
Cosmetic claims are one of the factors that persuade consumers to make a purchase. But do they really trust the claims made by brands? The Benchmarkin...
Tuesday, July 9, 2024
2026: the year of change?Subscribers only
According to forecasting agency WGSN, the year 2026 will mark a turning point in society and consumer habits. The trends consultancy believes that an ...
Tuesday, July 9, 2024
Shades of Gen ZSubscribers only
Young people between the ages of 15 and 25 are among the prime targets for brands. But who are they really, and what do they aspire to? In a recent re...
Wednesday, July 3, 2024
Efficiency, well-being, multifunction: the latest trends in APACSubscribers only
Asia-Pacific is a key region for the cosmetics industry in terms of business opportunities. In a recent article, trend agency Euromonitor examined the...
Tuesday, July 2, 2024
Sunscreens: what do consumers want?Subscribers only
Data analysis agency Spate, in collaboration with Symrise, has produced a report highlighting the latest trends in sun protection and the brands most ...
Tuesday, July 2, 2024
Sun exposure: the French are not properly protectedSubscribers only
According to a study carried out by OpinionWay for the FEBEA, consumers are still finding it difficult to protect themselves properly against the dang...
Previous page
Next page