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The 2025 edition of Paris Packaging Week!
Thursday, February 25, 2021Focus on French Launches

Complexion serums

Les sérums de teint

Rich in skincare ingredients, this serum or essence texture, relatively new in foundations, reconciles fluidity and comfort for ideal coverage that does not mask skin texture. Its great asset? It does not mark wrinkles or freeze features, making it a foundation of choice for mature skin.

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By Terry and Dior were among the first to lay the foundations for this new generation of very “care” foundations: By Terry and Dior.

The former created Terrybly Densiliss Foundation Teint Sérum Anti-Rides Haute Fermeté (30 ml, €86.50, 10 shades), a true anti-aging foundation that corrects and fills in fine lines and wrinkles, and whose texture literally melts into the skin.
Shortly afterwards, it will be followed by Brightening CC Sérum Base de Teint Lumière (30 ml, €69.50, four shades), less rich in pigments (therefore less coverage), but with the same care and radiance benefits (native white rose cells combined with soft focus microspheres and color correction pigments).

The second offers two: Capture Totale Complexion Serum (30 ml, €83, seven shades) and Diorskin Nude Air Serum, Ultra-fluid Complexion Serum for bare skin effect (30 ml, €51, six shades). The latter concentrates, in its title, all the items in this category: fluidity and richness of the serum’s active ingredients, zero-matter effect but good unifying power, fine and unsuspected texture, light and comfortable. The complexion is sublimated in transparency.
Its packaging, a glass bottle with a pipette, further enhances the precious aspect of the serum (a few drops are enough). The pipette …

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