ADF/PCD 2022
Thursday, December 9, 2021Focus on French Launches

Skin care gets some color!

Les soins prennent des couleurs !

Ultra-instagrammable, these formulas naturally colored by plant extracts or spices (no question of adding synthetic dyes, clean beauty obliges!) are a hit right now! The power of color is back and here we are talking about contents and not containers!

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A few years ago, Clarins experimented with changing the packaging of an eye makeup remover that used to be blue to a transparent bottle. A flood of reactions on the tune of “your make-up remover removes less well”… while the formula, it, had not moved.
Moreover, the brand, which believes in the beneficial power of colors (blue for hydration, green for purity, yellow for nutrition…) continues to color certain formulas, such as its SOS Masks (Hydra, Comfort or Pure, 75 ml, €38 each). The power of color, even if it is subjective, is real!

The new autumn skin care products do not deprive themselves of this dimension, which is also very aesthetic (but not only). Nothing to do with the pink creams we saw a lot of last year, which owed their color to mica, pearls or other soft focus pigments (or even to some iron oxides). Here the formulas owe their color only to plant extracts.
First and foremost, those found at Oh My Cream, notably among the brands Herbivore Botanicals and Odacité. It’s quite simple, all Herbivore Botanicals products are colored, starting with their best-seller, Lapis Facial Oil Anti-Imperfections (50 ml glass bottle, €70), a rebalancing …

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