The International Fragrance Association (IFRA) has updated the pages of its website dedicated to the European Green Deal, a space where the fragrance industry’s approach to the issue is presented. IFRA supports the principles of the Green Deal initiated by the European Commission, but also intends to ensure that the resulting policy measures do not have a negative impact on the sustainability of companies…
In this document entitled “The European Green Deal: how the fragrance industry can help make it a success”, IFRA first recalls the place of this sector in three points:
• Fragrances respond to unique and essential consumer needs, in wellness, health, and hygiene products (and are one of the most important purchasing criteria)
• Fragrance is a cornerstone of Europe’s shared cultural heritage and its future prosperity (the sector comprises about 800 companies employing 20,000 people)
• Fragrance is a leading area of European innovation (and the sector is a leader in terms of investment in this area)
With these facts in mind, IFRA states that “The fragrance industry supports the EU’s efforts to ensure health and environmental protection, promote socio-economic recovery, and improve the competitiveness of the European industry through the European Green Deal and the Chemicals Strategy for Sustainability (CSS).”
But for these political ambitions to succeed, the Association makes three recommendations.
1. The IFRA Standards and IFRA-IOFI Sustainability Charter are the foundations of the fragrance industry’s approach to the EU Green Deal and the CSS
In the CSS, the Commission has announced it will:
• Extend the generic approach to risk management to consumer products - including …
