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Wednesday, March 30, 2022Packaging news

Arcade Beauty designs Kérastase's eco-refills

Arcade Beauty signe les écorecharges de Kérastase

It’s a love story between the L’Oréal group and Arcade Beauty. After having designed the refills for the Elvive Colour range, it’s Kérastase’s turn to call on the packaging supplier. Result: Arcade Beauty has just designed a “3D Pouch” in 500 ml for six references of the hair brand.

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Very involved in the fight against single-use plastic, L’Oréal has entrusted Arcade Beauty with the design of a refill model (and product packaging) for six Kérastase hair care references.
The proposed model promises to save 82% of virgin plastic.

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