Wednesday, August 31, 2022Packaging news

Clarins launches its "Lip Oil Factory"

Clarins lance sa "Lip Oil Factory"

At a time when personalization in cosmetics is in full swing, the French brand has just unveiled its new concept: the Lip Oil Factory. This oil bar allows consumers to create a lip oil in the shade of their choice, then take it home in a new round pack created by Texen.

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The concept of this oil bar is simple. The consumer can choose from seven pigments to create the perfect shade. In all, there are 64 possible combinations. Once the shade is validated, the production is launched at the minute and the customer can leave with her “exclusive” product.
The service is available online and in the brand’s boutique in the 4th arrondissement of Paris.

A pack full of design and technicity

Clarins is also presenting a new version of its iconic Lip Comfort Oil range launched in a round pack featuring eight natural tinted oils that promise colour, glossy shine and care.
For this launch, Clarins wanted to combine the new pack design with the technicality required for the application of a coloured care oil and chose Texen’s 100% European production.

For this project, Texen managed the production and assembly of the parts: With its cap and collar, engraved and metallized in gold, its brush holder and wiper and its bottle with an ultra-premium thick bottom that guarantees formula protection thanks to a specific treatment.
The brand’s décor is engraved in the mold on the collar and the top of the cap with precise indexation of the …

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