New technologies for premium conditioning, ecosustainability, or for optimizing the effect of formulas… cosmetics packaging innovations keep developing as they are driven both by a competitive market and marketing and purchase departments. Here is a focus on three of them, which were presented at the last PCD Show (Packaging of Perfume, Cosmetics and Design) held last February 4-5 in Paris.
E-motion: light bottles
Who?
E-motion is a ‘touch feeling’ technology born from the synergy of three companies belonging to Groupe Pochet (Pochet du Courval works on glass, Qualipac on integrating the technology into the package design, and Solev on decoration) which gives consumers the possibility to intuitively interact with the packaging and generate an aura.
How?
When the user touches the object, the motion, contact, or lighting is detected, and the light is activated. It is emitted by low-energy LEDs through a microprocessor positioned inside the bottle (upper or bottom part, or behind a label, for example).
This miniaturized, embarked electronic technology is both presented as absolutely safe for the content and user and environmentally-friendly: the pack is designed for selective sorting once it has reached its end-of-life.
Why?
The packaging becomes a live object that generates emotion. The light effects vary depending on the geometry, texture, and glass finishing techniques. They can be oriented inwards or projected all around the bottle. The whole light sequence can be customized to the product’s history or brand’s identity, so the packaging obtained can be differentiating.
For whom?
E-motion targets the luxury sector (perfumes and cosmetics).
