Summer 2022 special
Wednesday, October 27, 2021Packaging news

Fragrances with an exclusive LED display and customizable messages

Des parfums avec écran LED exclusif aux messages personnalisables

The first two Moncler fragrances (for women and for men) offer everyone the opportunity to personalize their bottle with luminous messages that scroll in red letters on the bottle’s LED screen. Another innovation, echoing the brand’s alpine roots and its famous down jackets: the exclusive Mountain Woods and Powdery Snow accords!

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The first fragrances of Moncler for women (Eau de Parfum refillable 150 ml, 180 € or 100 ml, €120 or 60 ml, €80 - refill 150 ml? €130) and for men (Eau de Parfum refillable 150 ml, 180 € or 100 ml, 120 € or 60 ml, 80 € - refill 150 ml? €130) evoke of course the mountain and the wide open spaces, at the same time as a warm cocoon. The fragrance duo shares a warm woody accord called Mountain Woods (cedar, amber notes, sandalwood).

More floral and musky, the feminine opens with an almost floral bergamot as well as the Powdery Snow accord translating the evanescent beauty of freshly fallen snow, to evolve into a bouquet of white flowers (jasmine sambac, heliotrope).
The masculine version is distinguished by an overdose of woody notes. In the top note, the energizing freshness of clary sage lifts the fragrance through a green expanse of mountain pine. Cedarwood is enveloped by creamy sandalwood and musk creates a kind of cocoon.
Last but not least, the flask-shaped bottles with their LED display inaugurate a new way of interactive communication, offering everyone the opportunity to scroll through customizable light messages via …

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