L’Oréal announces the realization of the first cosmetic bottle made from plastic entirely recycled using Carbios’ enzymatic technology and aims to put into production the bottles based on this innovation in 2025. Biotherm would be the first of the Group’s brands to launch a product in this bottle of the future, very much in line with the current environmental objectives of the cosmetics industry.
The technology developed by Carbios, a pioneer in the development of biotech solutions for the recycling of PET (polyethylene terephthalate), the most commonly recycled plastic, paves the way for the manufacture of new products made from 100% recycled materials produced using its enzymatic process. It has the advantage of being suitable for all types of PET - clear, colored, opaque and multilayer - and making these plastics infinitely recyclable.
Jacques Playe, Packaging and Development Director, L’Oréal, said: “We have been working with Carbios since 2017 to develop this first bottle made from PET derived from enzymatic recycling technology, an alternative to mechanical recycling. We are pleased to announce today the feasibility of these bottles in a pilot phase and are delighted to be in a position to create the packaging of the future with our partners. This is a promising innovation for the years to come that demonstrates our commitment to bring to market more environmentally friendly packaging and which is part of a circularity initiative begun more than 15 years ago.”
In 2017, to promote the development of innovative plastics recycling solutions and work together to industrialize the technology, L’Oréal set up a consortium with Carbios, which Nestlé Waters, …