What are the codes for luxury packaging? What is the place of packaging in the perception of luxury? What is the role of size, packaging weight and colour in the perception of a product’s luxurious character? What are consumers’ expectations in terms of eco-design for packaging in this luxury universe? To answer these questions, CITEO conducted the “Shopper Luxury” survey, which identifies consumer expectations and the levers to be used to better design its packaging in the luxury world.