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Thursday, June 4, 2020Portraits

Evoleum: drinking beauty

Evoleum : la beauté à boire

Before in&out cosmetic concepts were so trendy, dietary supplements suffered from a somewhat old-fashioned, not very attractive image. But that’s outdated. Since March 2020, Evoleum, a young brand that offers drinking cures, intends to give back its letters of nobility to nutricosmetics and defend a holistic approach to beauty.

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Nutricosmetics is not new and the founders of Evoleum did not wait until it became fashionable to start taking an interest in it.
Thanks to a professional opportunity, Kareen and Thierry de Beaurepaire moved to the United States, on the East Coast.
Soon, they are immersed in an inspiring lifestyle.

In the year 2000, they took a first step into the world of wellness by founding a company specializing in oxygen machines and aromatherapy and entered the world of spas.
But the real turning point came in 2006, when they returned to Paris. The couple continues to grow in the world of care and offers its services to the most prestigious institutes in the capital.
“As we evolved in this environment, we became aware that all the senses of the client were invoked in the treatment protocols… except for taste,” remembers Kareen de Beaurepaire.

They began to offer decoctions with refined aromas and targeted benefits, served at the end of the treatment as if to make the moment last.
The concept is so popular that prestigious brands are getting closer to de Beaurepaire.

“We have had the opportunity to work with key players in the world of cosmetics who have …

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