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Pharmacosmetech show 2022
Thursday, June 4, 2015Focus on French Launches

The most beautiful to say yes!

© L'Observatoire des Cosmétiques / C. Geisselmann - Lancôme

Wedding season is in full swing. Cosmetics brands dedicate entire collections of varnish, make-up, long-lasting lipsticks, and even specific perfumes or roll-touch programs to newlyweds!

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~ 4 minutes

Is marriage the latest fashion event on the beauty planet? It's true that French women have been particularly fond of it in recent years… It's certainly a real market! After the Wedding Salon and the days at the beauty salon or hairdresser, it's LPG®'s turn to offer beauticians a new Lipomassage treatment card to be at the top in their wedding dress! These rapid protocols (15 minutes, 30 €) target an area that will be particularly highlighted on D-day, for example tonic arms for the"bustier dress objective", a slim waist and a flat stomach if you wear a sheath dress, etc..

Cosmetics and wedding, very… dedicated ties!

But it is above all the make-up and varnishes that take hold of this necessarily recurring theme. Clinique creates a range of long-lasting"Kiss the Bride" lipsticks with names that speak for themselves : Will You? I Do or Honeymoon (Rouge Longtemps Long Last Soft Shine Lipstick, collection "Kiss The Bride", 23 €). Essie pro (distributed in institutes, nails bars and hair salons) has just launched a nail polish collection Wedding  6 exclusive shades in soft and creamy tones to match wedding dresses, as well as 3 top coats in snow effect, matte or …

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