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Wednesday, October 20, 2021Consumers

Trends 2021: what's new in makeup?

Tendances 2021 : quoi de neuf côté maquillage ?

After a 2020 marked by a global health crisis, the entire cosmetics industry has been turned upside down, including the makeup segment. To help industry professionals better understand consumers’ new color and texture expectations, the virtual trial application YouCam Makeup collected and analyzed data from nine key countries.

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