Wednesday, October 20, 2021Consumers

Trends 2021: what's new in makeup?

Tendances 2021 : quoi de neuf côté maquillage ?

After a 2020 marked by a global health crisis, the entire cosmetics industry has been turned upside down, including the makeup segment. To help industry professionals better understand consumers’ new color and texture expectations, the virtual trial application YouCam Makeup collected and analyzed data from nine key countries.

Reading time
~ 2 minutes

To conduct the study, YouCam Makeup sifted through color and texture data between January and June 2021. The app focused on nine territories (US, UK, Brazil, Spain, Germany, France, Japan, China and Mexico).

The return of lipstick

2020 was marked by containment. A majority of countries have forced their residents to stay home. As a result, makeup usage has largely dropped. While some were predicting the end of lipstick, YouCam Makeup explains that this product is making a comeback in 2021.

The colors
The survey reveals that the most sought-after colors in 2021 are:
• Cranberry Pink
• Terracota Red
• Pink Salmon
• Wild Strawberry
• Red Ribbon

The finish
If 2020 was the year of the matte finish, the transparent finish takes the lion’s share in 2021. It comes in first place in tests conducted via YouCam Makeup in the United States, the United Kingdom, Spain, Germany, Japan and China. Brazil, Mexico and France still remain loyal to the mat.
Nevertheless, these results show that the pandemic has changed the uses and now consumers are mostly looking for natural renderings.

What about lip gloss? Wearing a mask has also made the use of this type of product more …

This content is only available to subscribersPREMIUM, PRO, STARTUP, TPEandABSTRACT

Already subscribed?Log in

Discover our subscriptions

ConsumersOther articles

90results