Since the Covid-19 pandemic, consumers have become increasingly focused on their well-being. And to meet this need, they’re turning to beauty products. At in-cosmetics Global (held in Paris between April 16 and 18, 2024), Andrew McDougall, Director of Mintel’s Beauty & Personal Care division, discussed this trend, which combines skincare and relaxation.
Consumers pay attention to their lifestyle. For them, sleep is the key to good health. According to the figures presented by the expert, 89% of Chinese make a point of getting a good night’s sleep to reduce stress. And 86% say it helps them feel good physically and psychologically.
“Well-being is a holistic, all-encompassing concept,” says Andrew McDougall. “The general public is aware that to feel good, several parameters need to be taken into account. For example, 79% of French people say that good eating habits are just as important as a quality cosmetics routine if you want to look after your skin. This is why more and more brands are launching in & out concepts. Manufacturers are emphasizing the synergy between dietary supplements and topical cosmetics.”
It’s good for the mood!
Taking care of oneself contributes to self-esteem. 95% of Indonesians agree that looking their best makes them feel more confident. And in this quest for well-being, consumers are aware that beauty products have a role to play. “Some brands are investing in the neurocosmetics segment, those products that offer benefits to both body and mind. These products have a good reputation with the general public. However, this is …
