A paradoxical man, who accepts his contradictions, this is a self definition of Guy Boulanger. Together with Carol Gancia, his wife, they have founded the Nafha cosmetic brand. Though his life is full of back-and-forth and cross-roads, it is also rich in strong principles that structure and guide his choices … such as those that gave rise to his cosmetics.
His family originally came from the grey and dull mining area around Lens (northern France). Nowadays, his inspiration comes from Morocco, a country full of sun and of pleasant exuberance. He went through a thorough school curriculum (based on sciences). Self-taught, he established his first advertising agency, then, in 2006, his cosmetics brand. He talks of himself as of a "frustrated and often frustrating leftist", reminds us of his teenage restrained rebellions, his still present trends to protest behaviour and demands … nevertheless, he is now a company’s manager.
Contradictions, yes … but …
However, even after a twelve-year psychoanalysis, one cannot change his nature, at least not completely. The business Guy Boulanger is in now is more of a manifesto to improve the world (even though he makes out that his actions are more like a drop in the ocean than a roaring wave …) than a profit's generating machine. Though he hopes for profit (as for any good entrepreneur), it will never be in contempt of his ethical principles and of his principle of solidarity.
One may be a paradoxical person, though able to find one’s light and one’s guidelines. One may be a manager, while being involved …
