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Wednesday, July 8, 2020Covid

Who are the post-Covid 19 beauty consumers?

Qui sont les consommateurs beauté post-covid 19 ?

Arriving like a cannonball, the coronavirus has redrawn the contours of a new world: confinement, teleworking, social distancing, strong economic slowdown. It has also changed the expectations of cosmetic users. And if the professionals of the industry want to respond to them as well as possible, it is imperative to have all the information in hand. On the occasion of the CEW’s Beauty Day digital event, Audrey Roulin, Beauty Department Director at Nelly Rodi, drew a portrait of the beauty consumer after covid 19.

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