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The 2025 edition of Paris Packaging Week!
Thursday, February 25, 2016Focus on French Launches

Anti-aging lip contour care becomes more sophisticated

© L'Observatoire des Cosmétiques

Fine gold, exceptional royal jelly, silk tree, rupturist applicator, clever optical technology… nothing is too beautiful for our lips and their contours! It is that the smile zone is, with the glance, the first visible marker of the signs of the age. In all logic, certain cosmetic innovations play the double agents (eyes and lips), while others are exclusively dedicated to it. Specific scrubs and plumping experts complete the panorama.

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~ 5 minutes

Sensitive and fragile, the lip contour marks over time, just like the eyes. These are the two most expressive areas of the face, those where the facial muscles are concentrated. This makes them particularly prone to signs of aging. Wrinkles, fine lines and bitterness folds give the lip contour an impression of severity that reflects on the entire face. With age, the lips themselves often appear drier, paler and thinner, less well defined. It's rare for women to worry about this area until they're 50, unless they're heavy smokers! More than lip care, these new anti-aging products act globally on the entire area of the smile, from wrinkles and fine lines on the upper lip (the famous"sun wrinkled" or"bar code" of smokers!) to the naso-genian furrows. The textures, smooth but airy, are instantly absorbed and suitable for both areas.

Eye and lip contour specialists

They are the most numerous and the easiest to live with. By double-cutting, these treatments allow women who usually buy an eye contour to check its effectiveness on the wrinkles around the lips. They smooth, hydrate, firm and sublimate these two delicate zones. This is the case of the Perfect Eye and Lip Cream 3 Ors de Carita (15 ml, 144 €). This global anti-ageing treatment premium combines 3 golds (mineral, vegetable - saffron - and biotechnological : a gold-bearing micro-alga grown in a gold bath) with decongestant caffeine. Darphin Exquisâge Eye and Lip Beauty Reviving Cream (15 ml, 58 €, from March) contains 84% ingredients of natural origin. With a large reinforcement of peptides, plant extracts (Sapindus mukurossi, Caesalpinia spinosa, Siegesbeckia orientalis inhibitor of collagenase…) or algae (Laminaria digitata), it fights against the signs of fatigue of the age around the eyes and lips (loss of elasticity,"wrinkled" appearance). A botanical extract derived from silk tree helps to firm and protect the skin against external aggressions. Camomile d'or, associated with a mixture of polysaccharides, minimizes the areas of shadows to bring luminosity. Liftiane Eye & Lip Contour from SVR Laboratories (15 ml, 22 €), is also an anti-wrinkle and anti-dark circle treatment, based on resveratrol, plumping hyaluronic acid, hydroxyproline with a pro-collagen action, decongestant peptide… that rejuvenates look and smile. Its plus? Its high tolerance, because it is formulated with an allergen-free fragrance. As for Excellence Code Contours Globale Jeunesse Yeux Lèvres Age Exception by Yonka (15 ml, 75 €, from April), intended for women aged 55 and over, it acts on all signs of age, with the added bonus of an immediate light effect. (organic soft focus powder and natural pink pigments that reflect light). It also uses silk tree (an active ingredient to remember for both zones!) which strengthens the dermal structures by stimulating the synthesis of elastin and collagen, but also many plant extracts (alfalfa, white lupin, divine herb, large nasturtium, konjac…), red seaweed or spheres of hyaluronic acid and coenzyme Q10. The icing on the cake: its high precision zamac applicator with ice cube effect.

Specific anti-ageing lip contour care

Really pointed, these solos care are still confidential, one finds them only in selective distribution and they concern only a small part of the female gente, but they develop. We apply them on the lips and their contours, which is appreciable. Estée Lauder's New Dimension Restructuring Lip Care (15 ml, 50 €) is a duo that plumps up on one side and fills fine lines on the other. Honey Smile Liftant Soin Liftant Lèvres et Contours Abeille Royale de Guerlain (15 ml, 70 €) combines noble products of the bee (honey from the island of Ouessant, natural healing, and royal jelly) and futuristic as well as intuitive applicator, in 22-carat gold-plated metal, which refreshes and allows all massages (smoothing, pressing, tapping…). The gourmand texture, as rich as a balm thanks to the presence of a 100% natural"beeswax butter", nourishes and sublimates the lips.

When lip exfoliants are renewed…

Every winter, it comes out a few, but the gesture"deseasonalizes" since Clinique launches one next May: Sweet Pots- Sugar Scrub & Lip Balm (24 €). Its gourmet packaging, reminiscent of a macaroon, houses a double-sided product. On one side, a sugar scrub filled with vegetable oils (avocado, grape seed, jojoba seed) that removes dead skin, on the other, a moisturizing balm with a touch of color (seven shades including an amazing Lemon Blue). Mister Scrub from Givenchy, a smoothing lip scrub (€29.50) and The Kiss lip scrub from Lush (€9.45) in a vegan version made from brown sugar, sea salt, almonds and cocoa butter are also available in stick form.

Ariane Le Febvre

The Observatory of Cosmetics
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